The Unboxing Advantage: How Packaging Wins Customers and Drives Repeat Sales
In the world of e-commerce, it’s easy to think the sale ends once the product ships. But smart brands know: the moment your package hits the doorstep is when the real magic happens.
That first impression—the unboxing—is more than a final step. It’s your brand’s biggest opportunity to surprise, delight, and turn first-time customers into repeat buyers.
Unboxing Is More Than Pretty Packaging
The unboxing experience has become a powerful tool for small businesses to build loyalty, spark social sharing, and drive real growth. It’s not just about aesthetics—it’s about strategy.
According to the Macfarlane Packaging Unboxing Report, 61% of consumers feel more excited when a package features branded packaging, and 52% say they’re more likely to purchase again from a retailer that uses premium packaging. And a Mondi report on Gen Z packaging trends found that 40% of Gen Z shoppers say a fun unboxing makes them more likely to recommend a brand.
That means your packaging isn't just holding your product—it’s holding your customer’s attention.
Packaging Creates Emotional Connection
Unboxing is often the first physical interaction a customer has with your brand. It’s your chance to say: we care about the details.
At Shippy Tape, we believe tape isn’t just a utility—it’s branding in a roll. Bright designs like our pink checkerboard packing tape or bold statements like “Yay, I’m Here!” in playful pink and yellow turn plain boxes into mini celebrations. For a more welcoming tone, our “Hello, I’m Here!” design offers a cheerful, modern introduction to your product the moment the package is picked up.
When customers feel that excitement, they’re more likely to come back. A study shared by Metrobi found that 74% of consumers say appealing packaging increases their likelihood of repurchasing.
Social Sharing Starts at the Mailbox
Today’s customers don’t just open boxes—they post them. The right packaging can trigger organic social sharing, helping you market your brand without lifting a finger.
A report from BusinessDasher noted that 40% of shoppers have posted photos of products with unique packaging on social media. Disk.com found that 72% of consumers have shared an unboxing experience online. And according to PackagingTechToday, 42% of consumers in 2024 said visually appealing packaging encourages them to post.
That’s why Shippy Tape styles like “Thank You For Shopping Small” are so popular—these designs help small business owners show appreciation while boosting shareability. Whether you're sealing an Etsy order, subscription box, or boutique delivery, thoughtful tape turns every box into a branding moment worth photographing.
Premium Packaging Reduces Returns
Good packaging protects the product. Great packaging protects the brand. Premium materials not only reduce damage but also reduce returns—because customers associate careful packaging with quality products.
Research shared by Meteor Space in their 2025 e-commerce packaging report revealed that 60% of consumers say they’re unlikely to buy again after receiving a poorly packaged product. Don’t lose a loyal customer over a bad box.
Make Every Package a Brand Moment
When you use Shippy Tape, you’re not just sealing a box—you’re sealing a customer relationship. Our best-selling designs are made to help you:
- Boost brand perception and professionalism
- Delight customers from the outside in
- Create moments worth sharing
Whether it’s the energetic “Yay, I’m Here!”, the joyful “Hello, I’m Here!”, a heartfelt “Thank You For Shopping Small,” or the eye-catching pink checkerboard pattern, every Shippy Tape style is designed to turn shipping into storytelling.
Ready to deliver a smile?
Browse best-selling tape from Shippy Tape here and find the perfect match for your brand personality. Because when the unboxing is this joyful, your customers won’t just remember the product—they’ll remember you.
Stop sending boring brown boxes. Start shipping with style.